INFO
Saa Boo Three was born out of a deep love for South Indian pop culture. Brands have found it challenging to authentically connect with the south.
Our vision is to bridge that gap.
Work
Services
We help brands create culturally relavent content that connects with their
South Indian audiences, and thrive in a digital-first world.

Surabhi Bharadwaj
A creative, a writer, and a human bank of internet references. You might have seen her work as the writer for Netflix India’s Twitter, Tamil music enthusiast at Spotify, or most notably - a huge TR fan for CRED.

Arshad Wahid
A creative and a resident of Tamil internet. Over the past 11 years, Arshad has worked with brands like Netflix, Spotify, and BuzzFeed to help them find their place on the internet too. He helped launch Netflix India South’s Twitter handle and spearheaded some of their most iconic IPs.

Abbhinav Kastura
Meet our guy who always knows a guy. Abbhinav is a writer, showrunner and producer extraordinaire. With over 15 years of experience with brands like Put Chutney, Viu and Netflix, there really is nothing Abbhinav can’t sort out for you.







